Ici Musique

The network was rebranded as La chaîne culturelle ("The cultural network") in 1997 and later as Espace musique in September 2004, the latter as part of a major repositioning of the CBC's French services. Many high-brow cultural programs were moved to Première Chaîne, while the new Espace musique service adopted a more populist approach focusing on four genres – classical, jazz, world, and folk music – and French-language song.