River 1467 was born on Wednesday 15th June 2016 after a launch for special guests aboard the paddle steamer Mundoo on the Murray River. In its last weeks as 'Easymix 1467' the station broadcast vignettes promoting the Murray and Darling, prior to changing to 'River 1467'.
Commercial radio first started in the region (as 3MA Mildura) on May 25, 1933, from the T&G Building in 8th Street Mildura. The original frequency was 1390AM but this was altered by Government regulation over the years to the current frequency 1467AM. Although another callsign was originally allocated to the AM commercial radio frequency, River 1467's official callsign is 3ML. The station is located at 130 Ninth Street Mildura near the Langtree Mall.
River 1467 is the most-listened-to service for all people aged 40+ in the Sunraysia region.
Its broadcast pattern covers North-Western Victoria, South-Western New South Wales and parts of the Riverland of South Australia.
