It is the mission of Hillbrow Radio Station to provide a community-based, non-commercial radio service for the people living in the areas covered by the station's signal, to broadcast programs designed to serve the needs of those not currently served by other broadcast media.
To be a voice of many voices offering a wide variety of people an opportunity to share their experiences, concerns, and perspectives with their neighbours over the Hillbrow Community Radio Station airwaves and to participate in and reflect the diversity of its community by presenting a program service which addresses the community's education, information, cultural, and entertainment needs.
Within the limits of the station's format, Hillbrow Community Radio Station should serve as a community development station providing a reliable electronic communications facility for the residents of the Hillbrow broadcast area, inform citizens of the significant issues facing society, thus contributing to the development of a community capable of dealing intelligently with those issues and providing a forum for citizens of the community to express those opinions.
Entertain and enrich the lives of our listeners by presenting the significant and diverse in the fields of music, the arts, and ideas in an appealing, professional way that will tend to encourage new insights to life, people, and relationships in a changing world.
Reflect credit upon ourselves, Hillbrow Community Radio Station and our listeners by holding to high standards, by serving the whole and diverse community, and by achieving local, regional, and national attention due to program excellence and outstanding performance.