The Hits was a CHR digital radio platform owned and operated by Bauer Radio. It formed part of Bauer's National portfolio of radio brands. The platform broadcast from Castlefield, Manchester with a line up of young and established presenters from various stations within Bauer Radio. It was available as a national service, under The Hits branding, on the Freeview digital television platform and online.
The service was merged with Bauer's Key 103 station to form Hits Radio in June 2018.
The Hits launched on 1 April 2003.
On 19 January 2015 The Hits formed the backbone of a new locally branded Bauer City 3 network of radio stations in Northern England and Scotland. The local City 3 branding was dropped on 31 August 2017, in favour of reverting to using The Hits name in all areas.
On 18 April 2018, station owners Bauer Media announced The Hits would be rebranded and relaunched as Hits Radio, a CHR-led music station aimed at 25-44 year olds.
On 4 June 2018, Hits Radio launched and The Hits was merged with Key 103 to provide a single national service across the UK on DAB and Freeview. In Manchester, Hits Radio continues to provide local news and information, traffic bulletins and advertising on its local platforms - 103 FM, DAB and online. 'Hits Radio' also produces and broadcast off-peak programming for Bauer's network of CHR local stations which continue to air local programming at peak times.