Proud

CIRR-FM, branded as 103.9 Proud FM, is a radio station in Toronto, Ontario, licensed to serve the city's gay, lesbian, bisexual and transgender communities, launched in 2007. It is the first radio station in Canada targeted specifically to an LGBT audience, and the first commercial terrestrial LGBT radio station in the world — all earlier LGBT radio stations, such as Joy Melbourne in Australia, Radio Rosa in Denmark and SIRIUS OutQ on satellite radio, were operated by community non-profit groups or aired on non-traditional radio platforms. Originally broadcasting from Toronto's Church and Wellesley neighbourhood, CIRR's studios are currently located on Dundas Street West in the Eatonville neighbourhood of Toronto, while its transmitter is located atop the Sheraton Centre on Queen Street West in downtown Toronto across from Toronto City Hall.