From the heart of Cape Town wherever you may be, Ikapa FM connects with our loyal listeners through a range of digital and on-air platforms. At the core of their listening experience is a variety of familiar songs that they love including soul and R&B, kwaito, jazz, chart-toppers and old school jams.
We bring them news that is relevant and conversations that inspire. Our presenters may be big names, but out of the speaker they are just the friend from around the corner. They are authentic and relatable. They engage with listeners on topics that affect their everyday life. Ikapa FM is committed to ensuring that we portray a true representation of our listeners’ richness, depth, and diversity. On the Street. On the Air.
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The station provides an interactive environment for its listeners, affording them access to Business Updates, News, Current Affairs,Talk Shows, Music, Sport, Health, Education, Weather and Traffic, with much emphasis on local content.
Ikapa FM rovides content that is:
High quality and engages our audience in healthy discussions and or debates on a wide range of subjects
Empowering and uplifting to the citizens of South Africa
Informative, educational and entertaining.
BROADCAST LANGUAGE:
60% IsiXhosa and 40% English.
PROGRAMMING FORMAT:
Urban, jazz and African rhythm.
Adult contemporary targeting LSM 7 -10.
VISION:
To become the leading, credible voice business owners and face of the Mother City and South Africa.
MISSION:
A high performing, financial sustainable, digitised talk radio station that provides compelling informative, educational and entertaining content via all platforms.
VALUES:
Respect
Trust
Integrity
Quality
With its influence exceeding that of many media player in SA, Ikapa FM infuses its listeners with aspiration to be better, smarter and dream bigger.
LISTENERSHIP:
Ikapa is listened by everybody ranging from young and elderly. The station targets decision makers, conversation starters, affluent and influential upper class across entrepreneurs and business leaders.They are educated and matured males and females.
Monwa & Sun — Orlando Hangover
Oliver Mtukudzi — Neria
Sun-El Musician — Higher (feat. Simmy)
Brenda Fassie — Mama I'm Sorry
Aretha Franklin — Ever Changing Times (feat. Michael McDonald)
Salif Keïta — Africa
Mafikizolo — Love Potion