Developed more than a year ago by local disc jockies, Cross Road Family takes great pride in the diversity of the people who made them what they are - an online radio station of many cultures, languages, backgrounds and experiences. These differences brought them together, making them stronger and giving them a unique understanding and sensitivity to the needs of their customers and the communities they serve.
However, like the most dedicated broadcasters they are never satisfied with how their station grows. They constantly strive to build on their station to make their organization fertile ground for their partners, sponsors, associates and communities.
It takes professional grade ingenuity to back up the claim of greatness. At Cross Road Family they are professional grade. From this point, one can see that Cross Road Family has continued to maintain the high standard of excellence and innovation from which their predecessors laid a strong foundation.
The programming targets all age groups with a message of hope and encouragement through an eclectic mix of popular Caribbean music. The music and programming promote anti-drug and anti-violence messages, while upholding positive lifestyle messages to its audience.
Cross Road Family provides solid, uplifting alternatives to other radio programming aimed towards a mature audience. Cross Road Family works closely with community centers, a call center organization that provides prayers and referral services to those in need. Cross Road Family receives no state or federal government funding and is not owned by a large corporate broadcasting company. Operating expenses are covered by donations received from the public.
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