LarockaForte

Radio marketing phenomenon was the ideal goal for the most, while it was particularly essential the new idea of “coming out of the scrum” and a basical need to underline and stress differences with “others”. Something must be done by starting from that classic- rock in which each great artist and each great band had their roots and founded their fortune. It was necessary to circumscribe that “wave” and avoid collision to the ”others”. It took “coming out of the scrum “ ; being in highlight. In other words, it was necessary being a musical “fortress” (ROCKAFORTE) and constantly staying one step ahead of other competitors. Thanks to Radio Luna who gave birth to that particular way to intend making radio. Middle of the 80es the baton passed on Alberto Naviglio , with his “Fortezza della musica”, broadcasted by Punto Radio Roma/Bologna, at first and by Radio StandBy, later on. Both of them central Italy FM radio stations. Only that container was too small; just a little program to be enough. It success, nevertheless, it couldn’t pick- up and realize all the expectations from the original project. Even because, in the meanwhile, all other radios lived on advertisement, and rock was not so popular in that sense. In the third millennium it’s just time to find more sectorial solutions for radios which are increasingly present on different platforms. In 2009 Giorgio Di Marco , TLC engineer and passionate about Radio, gives another try with the original project through a dedicate web-channel on a multi- radio portal : www.radiomusic.net . This fact gives birth to La Rockaforte. Since 2012 January 1. this radio establishes its headquarter in London, UK. All is ready for new challenges, only with the motto of ever: “ Save music, Save The Rock!”