Merle 100.1

WROA (1390 kHz) is a commercial AM radio station in Gulfport, Mississippi. It is owned by the Dowdy & Dowdy Partnership and broadcasts a classic country radio format. The radio studios and offices are on Lorraine Road in Gulfport. WROA uses its FM dial position in its moniker, "Merle 100.1." Merle refers to the late country artist Merle Haggard.