1017 Mike FM

The station has gone through many different formats over the years. After beginning as a simulcast of WILS 1320 AM as WILS-FM in 1967, the station separated programming in the late 1960s with an automated MOR format (with the exception of the Jerry Marshall morning show, which was simulcast with WILS-AM from 6 to 10 am). In 1972, WILS-FM launched an automated Country format which was branded as "Hit Country", although the morning simulcast continued. In 1975, WILS-FM abandoned the Country format in favor of a 12-hour daily simulcast with WILS-AM, followed by split programming in the evening, which included an Album Rock format from 6 pm to midnight, and a Jazz format from midnight to 6 am. In 1978, WILS-FM abandoned the overnight Jazz and ended the simulcast with WILS-AM, programming the Album Rock format full-time. The Album Rock format proved to quite successful for the station, resulting in respectable ratings despite WILS-FM's 3KW signal.