Station's Vision is:
Be the voice of our community by providing a genuine listening alternative for our broadcast footprint through consistent, professionally presented radio programs;
Actively engage with our community, participate in all key community events and provide air-time to charities, community groups and other not-for-profit groups;
Identify and respond to the changing needs of our community of interest by providing access top radio services for those segments not catered for by commercial radio providers;
Maintain a sound financial position through stringent cost control; and proactive revenue generation to provide for ongoing investment, development and growth of the organisation;
