STATION AND CONTENT
Radio 3FM is a Community-commercial Radio Station that offers entertainment, education, information and inspiration to the Chipata Community and the surrounding areas in Zambia. The Radio Station took to the airwaves in Chipata on 12th April 2020 with the objective of strengthening and enlightening the community by broadcasting agribusiness programming, that is human-driven, innovative and educative. The Station prides in putting a smile on every listener's face. Radio 3FM's format and content is agriculture programmes (20%), business, economic and trade (15%), news and current affairs (13%), health, education, women & children (10% each), environment, tourism, social, culture (5% each) and politics (2%). The Station uses both English and Nyanja in its broadcasting. The music content is middle-of -the-road, but emphasis is placed on local artists. The Station also delights in live-broadcasts.
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OUR LISTENERSHIP
Radio 3FM is listened to by a reasonable mature and affluent audience, with high and realistic disposable income. The listeners are about 50% primarily educated, financially stable family-oriented adults. About 40% of our top earners enjoy a modest standard of living and they fall within Living Standards Measure between 6-8. It has an equally large number of youth listeners. About 50% of our audience falls within our core target market aged between 25-65 and about 45% of our listeners follow us on Facebook. Nearly 50% of our listeners are loyal and only listen to 3FM. The locals depend on 3FM for news, weather, community events and on-air personalities they associate with for years. They also enjoy great music from their much-loved local, national and international artists. Tourists enroute to South Luangwa National Park, tune to 3FM as a timely and reliable guide for where to go and what to do in terms of Zambia's vast attractions, weather, local events, food, entertainment, family fun and more. Our audience listens to 3FM in their cars, at home, at work, in schools, markets, online on their computer or mobile devices, in shops, lodges, hotels, etc.
COVERAGE
Radio 3FM, as an independent and Zambian-owned, broadcasts from the popular Moth Residential Area of Chipata currently on 97.3 MHz Its 1,000-watt signal extends across the five districts namely Chipata City, Mambwe, Kasenengwa, Mfuwe, Lusangazi, Chipangali, parts of Chadiza, Lumezi, Lundazi, Katete, Sinda, Vubwi and other surrounding areas, a stretch of between150 & 200 Kms, with a population well above 900,000 people. Our stereo signal is rock rock-solid and crystal clear.
ADVERTISING & PROGRAMME SPONSORSHIP
Radio 3FM is effective, competitively affordable, reliable and with easy local access programming. There is up-to-the-minute news, information and entertainment. Listeners feel emotionally connected to their favourite Radio Station and they wholly feel part of it. Radio 3FM advertising and sponsorship packages are, thus, tailored to each particular advertiser and programme promoter, to ensure there is mutuality and win-win outcomes.
