Pierino Ronald "Perry" Como was an American singer and television personality. During a career spanning more than half a century he recorded exclusively for the RCA Victor label after signing with it in 1943. "Mr. C.", as he was nicknamed, sold millions of records for Radio Corporation of America (RCA) and pioneered a weekly musical variety television show, which set the standards for the genre and proved to be one of the most successful in television history. His combined success on television and popular recordings was not matched by any other artist of the time. A popular television performer and recording artist, Perry Como produced numerous hit records with record sales so high the label stopped counting at Como's behest. His weekly television shows and seasonal specials were broadcast throughout the world and his popularity seemingly had no geographical or language boundaries. Como's appeal spanned generations and he was widely respected for both his professional standards and the conduct in his personal life. In the official RCA Records Billboard magazine memorial, his life was summed up in these few words: "50 years of music and a life well lived. An example to all."