Discover how to create Google Analytics Goals and Import Them into your Google Ads account. Creating Google Analytics Goals for the conversions and key performance indicators on your website is important for measuring the key actions that happen. Whether you want to track ecommerce sales, newsletter subscriptions, page engagement, video views, custom events, external clicks, or something else, you can do so with the use of Goals in Google Analytics.
You may be wondering how to setup Google Analytics Goals, and this video tutorial will be very helpful for getting started in 2019 and into 2020. You first need to create a Google Analytics account and install it on your website. Once your receiving website data in your Analytics account, you are ready to get started with creating Goals.
Which are examples of goals in Google Analytics?
You can track Destination Goals for every time someone visits a specific page or pages on your website. You can track duration Goals to see how often people spend a certain amount of time on your website. You can track Page View goals to see how often people are going to multiple pages on your website. You can track Event Goals, which can allow you to track when people click on buttons, click external links, watch videos, and more.
How do you use goals in Google Analytics?
Goals are used to measure the key performance indicators on your website. For example, you can measure every time someone signs up for your newsletter and understand the top sources of traffic that are driving newsletter subscriptions. Goals are useful to see what traffic performs best for your website and how you can improve to drive more revenue for your business.
How do I delete a goal in Google Analytics?
You cannot delete a Goal in Google Analytics, but you can edit Goals, so you can adjust Goals if something changes on your website. You can also choose to Record or Stop Recording Goals if you don't want to measure a certain Goal at a certain time.
How do I add a new goal in Google Analytics?
You go to your Google Analytics account, click on the Admin screen, click on the Goals link, and then click the New Goal button. From there, you can go through the step-by-step process to name your Goal and choose how you want it to track.