Switch has supplied the youth of Brisbane, with specially oriented mix of music. Our prime musical format includes Upbeat Pop, Dance and Top 40. We also have a number of specialty targeted programs to cater for the variety of people looking for something different with their music, such as RnB, Hip-Hop & Rap, Australian Music and 80s hits that bring back the memories from yesteryear!
Drum roll and enter the Brisbane Interactive Radio Group Incorporated or BIRGI for short. This not for profit group they created in 1999 is the group they hoped would be ultimately victorious in securing a FM frequency up against 3 other community groups with similar ideas.
But alas, after sharing airtime four ways during 6 test transmissions, that licence was ultimately given to one of the other groups with more political sway and so Switch FM turned into Switch AM on 1197.
A few more test broadcasts – this time on the new band and frequency – occurred in late 2002 and at 8am on the 7th of April 2003, Brisbane had a new radio station – i1197. Through public pressure the station was renamed back to Switch in January 2005 and this is how it has remained ever since.
Switch has the aim of providing Brisbane youth a voice with a bed of music and on air content consisting of a specially crafted mix of music that includes Dance, Urban, RnB, Top 40/Pop Remixes and well stuff you couldn’t already hear on the airwaves around the Queensland capital.
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