Talking Lifestyle (ACMA callsign: 4BH) is a radio station in Brisbane, the state capital of Queensland, Australia. Its analog broadcast frequency is 882 kHz AM, simulcasted on digital radio channel 9B, and markets itself for the baby boomer market. It is owned by Macquarie Media.
4BH broadcasts from its Cannon Hill headquarters, and is the sister station of 4BC. 4BH (transmitting from Bald Hills) was opened by J. S. Kerr on 2 January 1932.
In August 2002, the station's transmitting antenna in Wynnum West was felled by vandals, causing the station to go off air.The station returned to air a few days later on low power. Two teenagers were eventually charged and pleaded guilty. It later emerged that the reason for the attack was due to a dislike of the transmitter site and also of the station's music.
In 2004 the station moved from to new purpose built premises at Cannon Hill in 2004.
Since November 2007, 4BH, and all Southern Cross Broadcasting radio stations, has been owned by Fairfax Media.
On 13 January 2014, 4BH rebranded itself as Magic 882, with a new positioner of "The songs you know and love". The rebrand came with changes to the on-air lineup – Moyd Kay moved from afternoons at sister 4BC to breakfast at Magic; Ian Keenan joined the team from rival 4KQ into mornings; and Greg Victor moving from mornings to drive.
In February 2017, Macquarie Radio Network announced that Magic 1278 will relaunch as Talking Lifestyle from Monday 27 February. The launch of Talking Lifestyle into the Melbourne and Brisbane market follows 18 months of development by Macquarie Media and a soft launch in the Sydney market from September last year. Presenters for the station will broadcast from either Sydney or Melbourne. The on-air line-up will include Ed Phillips, Catriona Rowntree, Nick Bennett, Dee Dee Dunleavy and Sabina Read.
Address: Building C, 33-35 Saunders St Pyrmont NSW 2009, Australia